After recognizing that advertisers have been hesitant to return, Twitter Inc. owner Elon Musk gave a signal on Sunday that he would do more to steer the social media firm in a new direction with a makeover that would replace its well-known blue bird logo with an X.
According to Reuters, the adjustment was made as a result of Musk’s recent revelation that advertising revenue is still only about half what it previously was; however, it was not immediately apparent on the website on Sunday evening. And as a result of it and its high debt level, Twitter’s cash flow has been negative.
The company has changed its name to X Corp under Musk’s turbulent leadership since he purchased Twitter in October, reflecting the billionaire’s desire to become a “super app” like China’s WeChat.
The Shiba Inu dog from Dogecoin temporarily replaced Twitter’s iconic blue bird logo in April, which contributed to a rise in the cryptocurrency’s market value.
When Musk announced early this month that Twitter would limit how many tweets per day different accounts can view, the business received harsh criticism from consumers and marketing experts.
The daily limits aided Threads, a competing site owned by Meta Platforms (META.O), which reached 100 million sign-ups in only five days after its July 5 launch.
The website’s eventual rebranding will be the most blatant indication yet that it is no longer the same social network that it was before to Musk’s acquisition of it last year. But it’s by no means the sole modification to Twitter under Musk.
Most recently, Twitter announced it would cap the number of direct messages (DMs) sent to free users, a hiring feature like to LinkedIn appeared for Verified Organizations, and Musk announced that users would soon be able to upload “very long, complex articles” to the website. You know, the moniker for article site Substack’s Twitter clone, whose launch, as you may recall, was a touch dramatic? The article feature appears to be called Articles, although it was apparently once called Notes.
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