Scientists have persisted in researching the psychology of color and its effects over time. However, you can observe the impact color has on our environment just by looking around. The various sentiments and emotions that colors create have an impact on our daily decisions, from the clothes we wear to the accessories we purchase.
According to studies, people form an unconscious opinion of a product 90 seconds after first seeing it. Up to 90% of that evaluation is based only on color.
When it comes to remembering a specific product or brand, color can also help with memory retention and recall. Because of this, businesses and organizations often place a lot of emphasis on their branding. They utilize color to appeal to specific emotions in their target audience in an effort to differentiate themselves from the competition. This, of course, applies to their website as well, helping to distinguish it in a crowded market, as well as to their logos, advertisements, and brochures.
Using this HTML color picker, you may browse through millions of colors and color harmonies to find the ideal shade. Learn about stunning color harmony, tints, shades, and tones. Create HTML, CSS, and SCSS styles by entering Hex color codes, RGB, and HSL values.

Are you looking for some fantastic color combinations? This color chart includes Hex color codes for flat design hues, Google’s Material design style, and the traditional web-safe color system.
Can’t recall all 140 names of HTML colors? Check out our guide for a quick reference of all the HTML color names organized by color. We’ve got you covered.
Are you looking for colors for a new project? For fun only? Discover inspiration from this color palette, which includes over 100 hues in hues ranging from peach to periwinkle, turquoise to taupe, and pretty much everything in between.
Color may not only assist a website become more memorable and elicit strong emotions, but it can also improve the user experience and increase conversion rates. Along with a well-designed user interface, one important role color plays on a website is assisting users in navigating around the site’s information swiftly and effortlessly. Color aids in creating a hierarchy of material by drawing attention to important details and calls to action.