With the increasing number of bloggers worldwide, blogging is still worth it in 2023

With the increasing number of bloggers worldwide, blogging is still worth it in 2023

A blog may be created quite easily. The challenge is making it a successful business. It can be difficult to stand out from the crowd of content due to the growing number of bloggers throughout the world. You may be thinking whether blogging is worthwhile.

Fortunately, starting a profitable blog is still feasible. You may start generating passive revenue from your website and establishing yourself as an authority in your niche with the appropriate tactics (and mentality).

Blogging has been increasingly popular in recent years. For instance, between 2015 and 2020, the number of active bloggers in the US increased from 28.3 million to 31.7 million. More than half of internet users read blogs at least once each week, according to recent surveys.

In the field of marketing, bloggers frequently hold influence. In fact, many businesses collaborate with a range of content producers to market fresh goods or raise consumer knowledge of their brands. Twenty eight percent of marketers stated they collaborated with bloggers with affiliate marketing in a 2022 poll by Influencer Marketing Hub.

With affiliate marketing, a blogger can promote a product on their website and get paid for any purchases made through their referral link. It is a common method of making money from a blog.

Bloggers can sway the purchasing decisions of their audience by establishing credibility and trust. In fact, according to 60% of buyers, blog articles are very important in their purchasing decisions.

Because of their connections with their audience, 21.5 percent of bloggers make between $50,000 and $75,000 a year. Meanwhile, 18.4% of bloggers earn between $75,000 and $100,000 annually. Travel, health and fitness, and lifestyle are a few of the most well-liked blog niches.

These data demonstrate that blogs have remained a significant online presence. Additionally, blogging continues to generate a respectable wage for many individuals. According to these numbers, the number of bloggers is expected to increase over the next few years, which will increase market competition.

The value of blogging in 2023

There are already more than 600 million blogs in existence. However, only a small portion of content producers profit from blogging, raising the question: Will blogging still be valuable in 2023?

The answer is that it’s still extremely possible to maintain a lucrative blog, especially if you focus on expanding trends and markets. For instance, the epidemic has increased people’s interest in cooking at home. Additionally, there has been an increase in wellness-related search inquiries on Google, including more specialized trends like vegetarianism and self-care.

If you’re thinking of launching a food or lifestyle blog, these options can be fantastic news. It could still be difficult to compete with established bloggers in any niche. For prominent keywords and trending search terms, a large number of content producers already dominate the search results.

Consider the fact that some industries, primarily the travel and hospitality sectors, were negatively impacted by the pandemic. Many travel blogs have suffered large losses over the past few years, just like the majority of companies in their specialized field. As fewer people made travel reservations, affiliate income quickly declined. A few businesses, including AirBnB, even terminated their affiliate networks.

Thankfully, starting a blog is still simple. WordPress continues to be the most widely used blogging platform, powering more than 40% of all websites worldwid.

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